Lane Houk is the CEO and Managing Partner of Brand Equation, a brand consulting and digital marketing agency. Lane is a recognized expert in the industry and known for getting his clients the recognition they deserve with an optimized web presence and greater online visibility, bringing them new customers, and helping them become the number one choice in their local market area using proprietary brand conquesting strategies. Lane has specific authority and expertise in the Google Ecosystem and is a Level 7 Local Guide.
We work with multi-location enterprises, businesses and professionals who want to dominate online – whether nationally or locally. Using tried and true fundamentals married to cutting-edge technologies and web presence optimization expertise, we consult with clients to help them make crucial tweaks in their branding and web presence optimization strategy. Brand Equation has unique expertise in deploying multi-touch, omni-channel digital advertising campaigns. Our intellectual property includes Geo-fence and POI Signal Intelligence™ technologies to build targeted, highly addressable audiences for digital advertising and Brand Conquesting™ campaigns.
>>> Voted as one of Florida’s top business leaders by Gulf Shore Business in 2008, Lane Houk is the Managing Partner of Brand Equation. Lane also received the Distinguished Leadership Award from the Community Leadership Association in 2008. Lane is also a frequent guest speaker to business owners, physicians and other professional groups on why building (and protecting) an optimized 5-star brand presence online is critical for many reasons.
85% of consumers say that they read online reviews for local medical practices and businesses of all types prior to doing business with them. 79% of consumers trust online reviews as much as personal recommendations. Only 12% of consumers said they take no notice of online reviews.
To discuss further, contact Lane at (919) 373-5453